MUSE Platinum

United States

2021

Honor Screenings

Entrant Company

DeVito/Verdi

Category

Integrated Marketing

Client's Name

BayCare

Sub-Category

Integrated Marketing Campaign

Together with BayCare we realize a problem. 40% of people eligible for cancer screenings were not up to date on them. People with cancer in their family history or that had unhealthy lifestyles were not being proactive about their health. How do you motivate someone to get screened? You get them to do it in honor of someone else. We created a platform to help people share their honor stories and inspire others to be proactive about their screenings.

Credits

Chief Creative Officer
Sal DeVito
Art Director
Yanira Janes Parsons
Producer
Barbara Michelson
Account Manager
Theresa Renaud
Executive Creative Director
Runo Hall
Copywriter
Vinny Tulley
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