MUSE Platinum

2021

Honor Screenings

Entrant

DeVito/Verdi

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

BayCare

Country / Region

United States

About The Entry

Together with BayCare we realize a problem. 40% of people eligible for cancer screenings were not up to date on them. People with cancer in their family history or that had unhealthy lifestyles were not being proactive about their health. How do you motivate someone to get screened? You get them to do it in honor of someone else. We created a platform to help people share their honor stories and inspire others to be proactive about their screenings.

Featured Media

Credits

Copywriter
Vinny Tulley
Executive Creative Director
Runo Hall
Account Manager
Theresa Renaud
Producer
Barbara Michelson
Art Director
Yanira Janes Parsons
Chief Creative Officer
Sal DeVito
More Platinum Winners
Video
2021
2021 MUSE Creative Awards Winner - UFC 247 - Promo

Entrant

UFC - Ultimate Fighting Championship

Category

Video - Sports

Country / Region

United States

Branded Content
2021
2021 MUSE Creative Awards Winner - MTV x Walmart #MyMTVstyle

Entrant

HireInfluence

Category

Branded Content - Influencer Marketing (NEW)

Country / Region

United States

Strategic Program
2021
2021 MUSE Creative Awards Winner - SickKids Airbnb
SickKids Foundation

Entrant

No Fixed Address

Category

Strategic Program - Interactive Brand Experience

Country / Region

Canada

Experiential & Immersive
2021
2021 MUSE Creative Awards Winner - Virtual Reality Escape Room

Entrant

Tipping Point Media

Category

Experiential & Immersive - Virtual Reality

Country / Region

United States