2021

Honor Screenings

Entrant Company

DeVito/Verdi

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

BayCare

Country / Region

United States

Together with BayCare we realize a problem. 40% of people eligible for cancer screenings were not up to date on them. People with cancer in their family history or that had unhealthy lifestyles were not being proactive about their health. How do you motivate someone to get screened? You get them to do it in honor of someone else. We created a platform to help people share their honor stories and inspire others to be proactive about their screenings.

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Credits

Copywriter

Vinny Tulley

Executive Creative Director

Runo Hall

Account Manager

Theresa Renaud

Producer

Barbara Michelson

Art Director

Yanira Janes Parsons