2021
BayCare Men's Health
Entrant Company
DeVito/Verdi
Category
Strategic Program - Video Campaign
Client's Name
BayCare
Country / Region
United States
According to a recent study, 60% of men don't go to the doctor regularly. They just don't. They aren't raised to go, are scared to, and can't be bothered to go. BayCare, the best health system in Tampa, wants to change this. How do you get men to go to the doctor? Create an emotional connection that makes them want to do it for someone else. Pulling on the emotional heart strings, we wanted to the loved ones in a man's life to deliver the message, "Men must go to the doctor, if not for you than for us!"
Credits
Entrant Company
Human Design
Category
Video - Consumer Product / Services
Country / Region
United States
Entrant Company
Freelance
Category
Video - COVID-19-Related (NEW)
Country / Region
Germany
Entrant Company
Sophia Kyriacou
Category
Video - Show Opening Segment
Country / Region
United Kingdom
Entrant Company
QNET
Category
Publication - Digital Publications (NEW)
Country / Region
Singapore