2021
BayCare Men's Health
Entrant Company
DeVito/Verdi
Category
Strategic Program - Video Campaign
Client's Name
BayCare
Country / Region
United States
According to a recent study, 60% of men don't go to the doctor regularly. They just don't. They aren't raised to go, are scared to, and can't be bothered to go. BayCare, the best health system in Tampa, wants to change this. How do you get men to go to the doctor? Create an emotional connection that makes them want to do it for someone else. Pulling on the emotional heart strings, we wanted to the loved ones in a man's life to deliver the message, "Men must go to the doctor, if not for you than for us!"
Credits
Entrant Company
United Heritage Credit Union
Category
Publication - Annual Report
Country / Region
United States
Entrant Company
Spherical
Category
Social Media - Video
Country / Region
United States
Entrant Company
Klick Health
Category
Video - Nonprofit
Country / Region
Canada
Entrant Company
Volcanum Creative Lab
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Brazil