2021
BayCare Men's Health
Entrant Company
DeVito/Verdi
Category
Strategic Program - Video Campaign
Client's Name
BayCare
Country / Region
United States
According to a recent study, 60% of men don't go to the doctor regularly. They just don't. They aren't raised to go, are scared to, and can't be bothered to go. BayCare, the best health system in Tampa, wants to change this. How do you get men to go to the doctor? Create an emotional connection that makes them want to do it for someone else. Pulling on the emotional heart strings, we wanted to the loved ones in a man's life to deliver the message, "Men must go to the doctor, if not for you than for us!"
Credits
Entrant Company
Hangzhou SHM Cultural Creative Co., Ltd
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
China
Entrant Company
Refik Anadol Studio
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States
Entrant Company
The MRN Agency
Category
Experiential & Immersive - COVID-19-Related (NEW)
Country / Region
United States
Entrant Company
TikTok Canada
Category
Video - Entertainment
Country / Region
Canada