2021
BayCare Men's Health
Entrant Company
DeVito/Verdi
Category
Strategic Program - Video Campaign
Client's Name
BayCare
Country / Region
United States
According to a recent study, 60% of men don't go to the doctor regularly. They just don't. They aren't raised to go, are scared to, and can't be bothered to go. BayCare, the best health system in Tampa, wants to change this. How do you get men to go to the doctor? Create an emotional connection that makes them want to do it for someone else. Pulling on the emotional heart strings, we wanted to the loved ones in a man's life to deliver the message, "Men must go to the doctor, if not for you than for us!"
Credits
Entrant Company
Holition
Category
Experiential & Immersive - 360 Video
Country / Region
United Kingdom
Entrant Company
Priscilla Vezzit Ferreira
Category
Advertising - Advertising / Other___
Country / Region
France
Entrant Company
Work & Co
Category
APP - Catalog
Country / Region
United States
Entrant Company
PUREBLINK
Category
Video - Real Estate
Country / Region
Canada