MUSE Platinum

United States

2021

BayCare Men's Health

Entrant Company

DeVito/Verdi

Category

Strategic Program

Client's Name

BayCare

Sub-Category

Video Campaign

According to a recent study, 60% of men don't go to the doctor regularly. They just don't. They aren't raised to go, are scared to, and can't be bothered to go. BayCare, the best health system in Tampa, wants to change this. How do you get men to go to the doctor? Create an emotional connection that makes them want to do it for someone else. Pulling on the emotional heart strings, we wanted to the loved ones in a man's life to deliver the message, "Men must go to the doctor, if not for you than for us!"

Credits

Post Production
Pinwheel
Editor
Timothy Taylor
Production
Pinwheel/ John Roquemore/Tim Taylor
Chief Creative Officer
Sal DeVito
Producer
Barbara Michelson
Art Director
Vinny Tulley
Executive Creative Director
Runo Hall
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