2021
BayCare Men's Health
Entrant Company
DeVito/Verdi
Category
Strategic Program - Video Campaign
Client's Name
BayCare
Country / Region
United States
According to a recent study, 60% of men don't go to the doctor regularly. They just don't. They aren't raised to go, are scared to, and can't be bothered to go. BayCare, the best health system in Tampa, wants to change this. How do you get men to go to the doctor? Create an emotional connection that makes them want to do it for someone else. Pulling on the emotional heart strings, we wanted to the loved ones in a man's life to deliver the message, "Men must go to the doctor, if not for you than for us!"
Credits
Entrant Company
Axis Studios
Category
Video - Animation
Country / Region
United Kingdom
Entrant Company
NORDUnet
Category
Publication - Digital Publications (NEW)
Country / Region
Denmark
Entrant Company
JJLA
Category
Video - Music (NEW)
Country / Region
United States
Entrant Company
FIRME Agency
Category
Branded Content - Food & Beverage (NEW)
Country / Region
Australia