Independent Brewers Association (IBA)

The brief was simple, create a series of fun, fresh and memorable content style videos for the Independent Brewers Association (IBA) to feature on their online training academy portal for "Off-Premise" trade sales and education as well as Coopers social channels.



No rules, no restrictions; be as creative as you want. The only mandatories were to ensure the script referred to the vital product touch-points of the Coopers portfolio; that's it.



Our response; we personified the Coopers portfolio by focussing on the relevant product features of each beer, showcasing them through surprising and relatable moments to pull our audience into our Coopers world.



With the treatment on-repeat, we naturally integrated the product as an extension of our talent. As a result, we drove memorable brand recognition and affinity, combined with a sense of laid-back boldness and confidence from the Coopers brand.