MUSE Gold

2021

Cloudtastic Upgrade

Entrant Company

Here Be Dragons

Category

Video - Information Technology (IT)

Client's Name

Kami Cloud

Country / Region

United States

The Kami Cloud service is an add on service to the Kami Home app. The subscription upgrades the home owner's camera app with Vision AI technology delivered via edge computing capabilities. Just a fancy way to say it makes their cameras smarter and faster. Every Kami camera owner uses the basic app functionality, but few have upgraded to the cloud subscription service. Reason being they simply didn't understand all the benefits of the cloud upgrade. To capture app user attention we wanted to introduce those benefits in an easy to understand, approachable manner that entertained while it educated. From that goal our cloud character, Klaus, was born.

Credits

Executive Director / Here Be Dragons
Eric Dunn
Executive Creative Director / Here Be Dragons
Ken Hall
Director / Here Be Dragons
Justin Liddell
More Gold Winners
Outdoor Advertising
2021
MUSE Advertising Awards - Snowflake takes over the 101

Entrant Company

Sköna Advertising

Category

Outdoor Advertising - Billboard

Country / Region

United States

Website
2021
MUSE Advertising Awards - 30 Day Singer Entry

Entrant Company

30 Day Singer

Category

Website - Hobby

Country / Region

United States

Integrated Marketing
2021
MUSE Advertising Awards - Send Noods
Kraft

Entrant Company

No Fixed Address

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Canada

Audio
2021
MUSE Advertising Awards - Taylor Porter Feature
Andrew Rogers

Entrant Company

WMUL-FM

Category

Audio - Podcast

Country / Region

United States