2021
Mr Energizer powers TikTok, Twitch & Pinterest
Entrant Company
Awaken
Category
Video - Social Video
Client's Name
Energizer Australia
Country / Region
Australia
Awaken launched Energizer’s latest campaign bringing to life their core values of Power, Performance and Endurance.
We amplified Energizer's first-ever campaign across Tik Tok, Pinterest and Twitch which involved segmenting audiences based on their battery usage behaviours and sending them behaviour specific creative. Supported by high impact display activity running across desktop and mobile that allowed Energizer to own environments and content characterised by power, performance and endurance.
We smashed all KPI's for ad engagement on each platform but creating unique creative to connect with our audiences.
Credits
Entrant Company
Rack & Pinion Creative Inc.
Category
Video - Consumer Product / Services
Country / Region
Canada
Entrant Company
Tastemade
Category
Branded Content - Branded Content / Other___
Country / Region
United States
Entrant Company
Deem
Category
APP - Diversity & Inclusion (NEW)
Country / Region
United States
Entrant Company
Hangzhou SHM Cultural Creative Co., Ltd
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
China