MUSE Platinum

Australia

2021

Mr Energizer powers TikTok, Twitch & Pinterest

Entrant Company

Awaken

Category

Video

Client's Name

Energizer Australia

Sub-Category

Social Video

Awaken launched Energizer’s latest campaign bringing to life their core values of Power, Performance and Endurance. We amplified Energizer's first-ever campaign across Tik Tok, Pinterest and Twitch which involved segmenting audiences based on their battery usage behaviours and sending them behaviour specific creative. Supported by high impact display activity running across desktop and mobile that allowed Energizer to own environments and content characterised by power, performance and endurance. We smashed all KPI's for ad engagement on each platform but creating unique creative to connect with our audiences.

Credits

Creative Director
Owen Kane
Video Director
Mitch Loveday
Account Director
Amelia Morgan
Media Director
Angie Gannon
Founder | managing Director
Chris Parker
More Platinum Winners
2021
Bangladesh

Entrant Company

COdesign

Sub Category

Brand Identity

2021
United States

Entrant Company

TAUBLIEB Films

Sub Category

Sports

2021
United States
Perfect Day Foods

Entrant Company

Human Design

Sub Category

Food & Beverage

2021
Saudi Arabia

Entrant Company

XELEMENT Agency

Sub Category

Social Media