2021
Mr Energizer powers TikTok, Twitch & Pinterest
Entrant
Awaken
Category
Video - Social Video
Client's Name
Energizer Australia
Country / Region
Australia
Awaken launched Energizer’s latest campaign bringing to life their core values of Power, Performance and Endurance.
We amplified Energizer's first-ever campaign across Tik Tok, Pinterest and Twitch which involved segmenting audiences based on their battery usage behaviours and sending them behaviour specific creative. Supported by high impact display activity running across desktop and mobile that allowed Energizer to own environments and content characterised by power, performance and endurance.
We smashed all KPI's for ad engagement on each platform but creating unique creative to connect with our audiences.
Credits
Entrant
Mashka
Category
Integrated Marketing - Product Branding
Country / Region
Switzerland
Entrant
FCB Health New York, An IPG Health Company
Category
Video - TV Ad
Country / Region
United States
Entrant
The MRN Agency
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant
360i
Category
Branded Content - Social
Country / Region
United States