MUSE Gold

2021

Lolli: The Exhibit Nobody Wants to Talk About

Entrant Company

No Fixed Address

Category

Experiential & Immersive - Interactive Outdoor Event

Client's Name

Canadian Centre for Child Protection

Country / Region

Canada

The Canadian Centre for Child Protection wanted to raise awareness of the growing global child pornography epidemic. We discovered that sex offenders use the term “Lolli” to reference their victims. This, coupled with a lollipop’s inherent association with childhood innocence, made lollipops the perfect proxy to represent the issue. Since child pornography is an uncomfortable topic to talk about in mass media, we had to find a disruptive, non-traditional way to bring attention to this problem. Lolli: The Exhibit Nobody Wants To Talk About contained 10,824 lollipops – one for each new child pornography image uploaded every 12 hours.

More Gold Winners
Website
2021
2021 MUSE Creative Awards Winner - Pandemic Oversight
The Pandemic Response Accountability Committee

Entrant Company

Mobomo, LLC.

Category

Website - COVID-19-Related (NEW)

Country / Region

United States

Video
2021
2021 MUSE Creative Awards Winner - Akima's Iñupiaq Shareholders

Entrant Company

Yes& Agency

Category

Video - Animation

Country / Region

United States

Video
2021
2021 MUSE Creative Awards Winner - Lenox Hill Hospital - New York Is Our Home

Entrant Company

Northwell Health

Category

Video - TV Ad

Country / Region

United States

Corporate Identity
2021
2021 MUSE Creative Awards Winner - Dayspring Ventures Brand Identity by CURE

Entrant Company

CURE

Category

Corporate Identity - Brand Identity

Country / Region

United States