MUSE Gold

United States

2021

Lenox Hill Hospital - New York Is Our Home

Entrant Company

Northwell Health

Category

Video

Client's Name

Sub-Category

TV Ad

Amidst all of the challenges that 2020 threw at Lenox Hill Hospital, it was a stand-out year for Northwell’s flagship hospital in Manhattan, winning acclaim as one of the nation’s top hospitals, with among the best neurosurgery programs in the country. Our goal was to highlight these achievements in a :30 spot, as well as give a subtle nod to the documentary style of the Netflix series Lenox Hill, which also launched at the beginning of last year. Following one of Lenox Hill’s very own neurosurgeons through the streets of Manhattan into work, we showcased the hospital’s excellence as an example of that quintessential New York tenacity, strength and drive to always be there for our community, no matter the obstacle.

Credits

VP, Marketing
Joseph Leston
Marketing Program Director
Cara Bianco
Senior Graphic Designer
Melissa Patak
Director, Graphic Design
Michelle Avedian
Senior Copywriter
Emily Mathai
Director of Content
Sarah DiBari
Multimedia Producer (Videography)
Jessica Reyes
Sr. Multimedia Producer (Videography)
Christopher Suchy
Sr. Manager of Multimedia
Amanda Marzullo
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