2021
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Client's Name
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SickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated, nearly untouched in 70 years. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to experience how dire the situation truly is - spend a night there. Welcome to SickKids Airbnb.
We transformed a hospital boardroom into a PICU down to the smallest detail. Using interviews with families, doctors and nurses, we created an authentic, three-hour soundscape and live reenactment to immerse our guests further into the experience. The listing went up live on Airbnb, to be booked for a night like any other rental. Before long, it had caught the entire country’s attention, including our first guest, NBA Champion Fred VanVleet.
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Holition
Category
Branded Content - Fashion & Beauty (NEW)
Country / Region
United Kingdom
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27 Design Co., Ltd.
Category
Video - Government
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Taiwan
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NEXT/NOW
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States
Entrant Company
Northeastern's Films | Northeastern University
Category
Video - Video / Others___
Country / Region
United States