2021
Entrant Company
Category
Client's Name
Country / Region
SickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated, nearly untouched in 70 years. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to experience how dire the situation truly is - spend a night there. Welcome to SickKids Airbnb.
We transformed a hospital boardroom into a PICU down to the smallest detail. Using interviews with families, doctors and nurses, we created an authentic, three-hour soundscape and live reenactment to immerse our guests further into the experience. The listing went up live on Airbnb, to be booked for a night like any other rental. Before long, it had caught the entire country’s attention, including our first guest, NBA Champion Fred VanVleet.
Entrant Company
NORDUnet
Category
Publication - Digital Publications (NEW)
Country / Region
Denmark
Entrant Company
McAfee Brand and DX Team
Category
Video - Branding
Country / Region
Australia
Entrant Company
Publicis
Category
Branded Content - Products & Services (NEW)
Country / Region
United States
Entrant Company
JJLA
Category
Video - Music (NEW)
Country / Region
United States