2021
Entrant Company
Category
Client's Name
Country / Region
SickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated, nearly untouched in 70 years. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to experience how dire the situation truly is - spend a night there. Welcome to SickKids Airbnb.
We transformed a hospital boardroom into a PICU down to the smallest detail. Using interviews with families, doctors and nurses, we created an authentic, three-hour soundscape and live reenactment to immerse our guests further into the experience. The listing went up live on Airbnb, to be booked for a night like any other rental. Before long, it had caught the entire country’s attention, including our first guest, NBA Champion Fred VanVleet.
Entrant Company
PeopleReady
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
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Ben Purkiss Design
Category
Website - Music
Country / Region
Canada
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Dreamscape Marketing LLC
Category
Branded Content - Infographics
Country / Region
United States
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XELEMENT Agency
Category
Strategic Program - Social Media Campaign
Country / Region
Saudi Arabia