MUSE Silver

United States

2021

Suwanee Spring

Entrant Company

City of Suwanee, Georgia

Category

Marketing & Promotional

Client's Name

City of Suwanee

Sub-Category

T-Shirt

The City of Suwanee has never done a Spring Break event, for the obvious reason that many people travel out of town for the week. But, like most everything in 2020, the pandemic changed all that. With a shelter-in-place order in Georgia, we found ourselves with a lot of disappointed families, as well as a pair of event “un”-planners itching to do something besides cancel events. We decided to create a week’s worth of activities designed to entertain and get families outside to enjoy the Georgia spring weather, but not around other people or in public spaces. The activities were posted daily on our social media accounts as well as on a dedicated landing page on our website. We also wanted branding to visually unite the spring break posts, and nothing says Spring Break like an airbrushed t-shirt. We reached way back into the 90s for inspiration, and decided that dolphins leaping majestically from our famous Big Splash Fountain in front of city hall would be totally rad perfection. Once the design hit the Internet, our citizens started begging for t-shirts! EM Local, a hyperlocal swag creating business, agree to produce t-shirts, tank tops, and crop tops on a pre-order basis. Even better, EM Local volunteered to produce the shirt at cost and donate all profits to support the good works of the North Gwinnett Co-Op. After just a week of sales, the co-op received a check for $1,250 to support their efforts during the pandemic! The classic airbrushed spring break design was art directed by City of Suwanee staff and executed by Veugeler Design Group. Local t-shirt printer EM Local volunteered to produce the shirt at cost and donate all profits to support the good works of the co-op.

Credits

Event Director / City of Suwanee
Kim Towne
Event & Outreach Manager / City of Suwanee
Amy Doherty
Public Information Officer / City of Suwanee
Abby Wilkerson
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