MUSE Platinum

2021

Luci

Entrant Company

ampersand.studio

Category

Publication - Magazine

Client's Name

Luxembourg for Tourism (LFT)

Country / Region

Luxembourg

Luci is a new magazine of Inspiring Travel Stories from Luxembourg.

Aimed at an international audience, Luci connects places and people, thoughts and emotions and offers a new perspective on what travellers can do in Luxembourg.

The target group is “Explorers”, who look for local, real experiences, off the beaten track. They are interested in what a country and its people really are: their lives, culture, local products, nature, customs...

Luci is packed with great photography and tells inspirational stories by locals - it invites you to relive these narratives, connect with the country and its people, and get to know the small country’s fascinating contrasts upfront.

Credits

Creative Direction & Editorial Design
Guido Kröger
Concept & Editor-in-chief
Valerio D'Alimonte
Photos
Pancake!
Photos
Alfonso Salgueiro
Photos
Mike Zenari
Photos, Texts
Thomas Jutzler
Texts
Birgit Pfaus-Ravida
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