MUSE Platinum

2021

INSIGHT LUNG

Entrant Company

ANIMA RES GmbH

Category

Experiential & Immersive - Augmented Reality

Client's Name

Country / Region

Germany

INSIGHT LUNG - The human lung expedition

Explore the human lung in augmented reality and learn more about Asthma and COPD.

After INSIGHT HEART this is the second augmented reality App to be rolled out in a series of INSIGHT Apps created and designed for medical education purposes.

Our goal is to make medical education fascinating, explorable, and fun for students and physicians, as well as accessible to patients - anywhere and anytime, in or out of the classroom, lecture hall or living room. We have committed ourselves to take medical education one step further and have developed visually stunning and highly interactive content based on real life medical and scientific specifications.

Using ARKit, INSIGHT LUNG lets users easily scan their physical surroundings and place the three-dimensional lung without the need of predefined markers. Our virtual assistant ANI will guide you through various states of the lung.

Rotate and scale the high-resolution lung floating in front of you and feast your eyes on highly detailed textures.

Trigger impressive visualizations of the healthy lung, asthma and COPD and visualize your condition and level of severity.

And there is a lot more to come - so stay tuned! This and future apps in the INSIGHT series take medical education to a whole new level.

Get the future of medical education for free.

INSIGHT LUNG is supported by NOVARTIS.


Credits

NOVARTIS
Dr. Paul Mastoridis
More Platinum Winners
Experiential & Immersive
2021
MUSE Advertising Awards - Online Festival
Kaufland

Entrant Company

Mertel

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

Slovakia

Experiential & Immersive
2021
MUSE Advertising Awards - Michelin® CrossClimate®2 Launch

Entrant Company

NEXT/NOW

Category

Experiential & Immersive - Launch Event

Country / Region

United States

APP
2021
MUSE Advertising Awards - Business Travel for Every Body

Entrant Company

Deem

Category

APP - Diversity & Inclusion (NEW)

Country / Region

United States

Audio
2021
MUSE Advertising Awards - SexTok with Zibby and Tracey
Zibby Owens & Tracey Cox

Entrant Company

Moms Don't Have Time To

Category

Audio - Podcast

Country / Region

United States