MUSE Gold

United States

2021

On Point

Entrant Company

McKinsey Global Publishing

Category

Branded Content

Client's Name

Sub-Category

Newsletter

In January, McKinsey launched a daily email newsletter called On Point, to show readers how relevant our published insights are to current news. We summarize two or more recent news articles on a topic, and then point to a related McKinsey article. In one year, we have amassed nearly 160,000 subscribers.

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