Young Folks Digital Marketing

Our relationship with Young Folks came about through the social media, as many of them do nowadays. As well as through our mutual admiration for a job well done. Digital marketing and brand strategy cater to common concerns; this is why they must work together and offer an integrated service. Australia is no exception. That said, always with the ultimate aim of bonding with companies that have a different purpose, that want to change the rules of the game and help to build a better world with their own grain of sand.

In the breakneck-speed digital universe, brands that achieve immediate and powerful impact are the ones that will prevail and persist.
Let’s go online – Erin Morris from Young Folks asked us for a rebranding that would make them a cut above their competitors. Many companies in their sector spring up like mushrooms and attempt to compete by offering bargain-bin prices (by hiring cheap labour in other countries and standardising the service packages as if they were hiring an Internet connection). These companies that do not pursue a personalised and long-term relationship and service, like telephone operators, burn their customers when the latter need to take things to the next level. This is the niche in which Young Folks wants to position itself: a more mature client understands what it wants and already has enough experience to be able to appreciate and use quality work.