MUSE Gold

2021

BBC VJ DAY 75: The Nation's Tribute

Entrant Company

Kate Dawkins Studio

Category

Video - Motion Graphics

Client's Name

BBC Studio Events

Country / Region

United Kingdom

To mark the 75th anniversary of VJ Day, Joanna Lumley was joined by a host of stars and veteran's descendants to celebrate and commemorate the conclusion of the Second World War.

Our task was complex and delicate. In a physically challenging environment, the visual storytelling needed to work at a colossal scale (227 metres x 36 metres) with the buildings' intricate facades. The response needed to be heartfelt, beautiful, poignant, and allow for lighter moments within the shade. This was a story of human character and endeavour, our tasks; to ensure that all generations fully appreciated the enormity of the true meaning of VJ Day.

Our projections acted as the backdrop to the performances. The conception, design, and production comprised of 29 separate sequences, each with its unique character and stylistic theme. Created over a compressed timeline of 5 weeks, our design integrity, craft, and quality of work still shone throughout.

The building canvases set the scene for the Far East campaign's numerous environments – the jungle, the Pacific Ocean, and battlefields, transporting the audience to the unforgiving terrain. At the heart of the event, the canvas provided the voice to surviving British and Commonwealth veterans to share their profoundly moving experiences, including a beautiful musical tribute to the late Dame Vera Lynn.

As the BBC commented, it was a challenging enough project with the restrictions Covid put on everyone. But this made everyone's achievements even more remarkable. 'This was a hugely ambitious task for all involved, both in physical scale and with the complexity of such a powerful narrative.'

Watched by millions, it was a moving and fitting tribute to honor all those who served, those few still with us, and the thousands who lost their lives in this last act of the Second World War.

Credits

Kate Dawkins
Lead Designer and Moving Image Creative Director
Diana Henry
Moving Image Senior Producer
Jayne Hobart
Studio Producer / Project Manager
Roxanne Silverwood
Additional Design
Catherine Woodhouse
Additional Design and Animation
Martin Stacey
Lead Animator / Technical Lead
Sam Williams
Lead Animator
Al Liddell, Neil Evan, Alex Beaumont, Liam Corner, Stuart Sinclair
Additional Animation Team
More Gold Winners
Strategic Program
2021
MUSE Advertising Awards - The PeopleReady 500

Entrant Company

PeopleReady

Category

Strategic Program - Internal Comm Campaign

Country / Region

United States

Website
2021
MUSE Advertising Awards - Fire Extinguisher Training
City of Calgary Fleet Services

Entrant Company

Xpan Interactive Ltd.

Category

Website - Training / Knowledge-Base

Country / Region

Canada

Branded Content
2021
MUSE Advertising Awards - 360 Blue Branded Content
360 Blue, Properties

Entrant Company

360 Blue

Category

Branded Content - Travel & Tourism (NEW)

Country / Region

United States

Website
2021
MUSE Advertising Awards - Bourque Industrial Website
Bourque Industrial Ltd.

Entrant Company

The Pridham Group

Category

Website - Manufacturing

Country / Region

Canada

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy