2021
Entrant Company
Category
Client's Name
Country / Region
Spherical's Social Media team worked to establish and elevate the Mijenta brand through consistent and high-quality visuals and design, fueled by strategic initiatives across Instagram. The main focus being to position Mijenta as a must-try tequila to help build brand awareness and affinity. We utilized Instagram as a visual extension of the brand to create awareness of the product, the culture, and the story of Mijenta, as well as to increase engagement, following, and sales.
Spherical’s Production and Performance teams worked hand-in-hand to create a strategic marketing strategy to maximize holiday demand and support the launch of Mijenta Tequila’s new Reposado product. The thoughtful planning and execution of multiple seasonal photos and video shoots led to incredible assets that were utilized in highly-targeted search and social ad placements.
We worked on an e-commerce integration to ultimately sell more products by driving traffic to Mijenta and e-com partner websites. This was done via supporting third-party catalog creation and integration, tagging products in social media posts (Pinterest, Instagram, Instagram stories).
Initially, we launched the brand on Pinterest relying heavily on resharing existing content to drive reach and awareness. We identified content pillars that personified the brand, setting Mijenta apart from competitors. This included content that fit into the following categories: Mexican Culture through Mijenta’s Eyes, Cocktails, Interior Design (bar setups, table settings).
Entrant Company
Wildbytes
Category
Experiential & Immersive - Augmented Reality
Country / Region
Spain
Entrant Company
Haystack Needle LLC
Category
Website - Financial Services
Country / Region
United States
Entrant Company
Innerspin Marketing
Category
Outdoor Advertising - Outdoor Campaign
Country / Region
United States
Entrant Company
FCB Health New York, An IPG Health Company
Category
Video - TV Ad Campaign
Country / Region
United States