MUSE Platinum

United States

2021

Rosewood Limited Edition

Entrant Company

Spherical

Category

Social Media

Client's Name

Rosewood Hotels & Resorts

Sub-Category

Video

Where do you go when you have no limits? The Rosewood Limited Edition campaign, featured Rosewood’s annual collection of carefully curated experiences, invited travelers to embark on once-in-a-lifetime journeys spanning Asia, Europe, and the Americas. Showcased as 13 individual films, these transformative encounters introduce guests to global insiders—from award-winning chefs to literal fashion royalty—and took them on unforgettable adventures undersea, over land, and in the sky. Our objective was simple: make those experiences accessible through a diverse, social-first, awareness campaign. Spherical divided this campaign into two key phases two activate on social : Pre-Holiday Phase: Rosewood Brand social posted 1-minute social-first videos from November - December 2019. Post copy focused more on purchasing Rosewood Limited Edition experiences as holiday gifts Post-Holiday Phase: Rosewood brand posted original assets and carousels including 15-second videos. Post copy presented experiences to be acquired, not necessarily as holiday gifts. Heavy promotion continued in the month of January 2020.

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