MUSE Platinum

Portugal

2021

Branding Grupo Auto-Industrial 100 years

Entrant Company

White Way®

Category

Corporate Identity

Client's Name

Grupo Auto-Industrial

Sub-Category

Corporate Identity / Other___

Auto Industrial Group 100 years Identity & Communication Transporting tomorrow Driven by their core values of trust, proximity and commitment, Auto-Industrial Group is a pioneering automotive group founded in Portugal. Operating throughout the country with Brand and services representative dealerships network on three main transport & Equipment areas; Automotive, Sea and Agriculture. An evolving business with the ability to anticipate and reinvent themselves, while achieving milestones that fueled and nurtured a strong reputation and a mantra: “Invest in progress without forgetting the past”. The Challenge. Create an identity and communication that celebrated a century of innovation, reflecting progress in modern and alluring way, without losing the market and industry context and its legacy. The Result. Automotive and the mobility universe has one common ground. Movement. It was from this insight and premise that we developed a chameleonic identity, born from a continuous line and stroke, that represented the group life line, businesses, services and values. To highlight furthermore the century achievement, we also developed a strapline that reinforced the mantra. “100 years driving the future”.

Credits

Head of Production
Luís Baião
Lead Design
Nuno Magro
Creative Strategist
Carlos Monteiro
Project Manager
Alice Figueiras
Account Client Director
Helga Nunes
Chief Client Officer
Filipa Montalvão
Chief Creative Officer
Ricardo Silva
Creative Agency
White Way®
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