2021
IF Design Center Chengdu Opening
Entrant Company
27Design
Category
Video - Motion Graphics
Client's Name
IF Design Center Chengdu
Country / Region
Taiwan
This branding animation uses Chengdu’s signature dish Spicy Hot Pot as the main design element. By highlighting the heritage of the city’s oriental culture, the visual design brings out the uniqueness of iF Chengdu, the first design center in Asia established by the well-recognized international design award iF. The hot pot contains various ingredients, metaphorizing the iF Design Award invites all kinds of spectacular designs around the world and gathers them in iF Chengdu. The design links the iF mark with the stamp of Chinese culture, inviting the audience to witness the birth and opening of iF Chengdu in the animation. Link the IF mark with the seal of Chinese culture.
Credits
Entrant Company
Refik Anadol Studio
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States
Entrant Company
Spark Media
Category
Video - COVID-19-Related (NEW)
Country / Region
United Kingdom
Entrant Company
Walmart
Category
Experiential & Immersive - Community (NEW)
Country / Region
United States
Entrant Company
The Alchemist Jesse James
Category
Event - Cultural Event
Country / Region
United States