2021
Entrant Company
Category
Client's Name
Country / Region
This branding animation uses Chengdu’s signature dish Spicy Hot Pot as the main design element. By highlighting the heritage of the city’s oriental culture, the visual design brings out the uniqueness of iF Chengdu, the first design center in Asia established by the well-recognized international design award iF. The hot pot contains various ingredients, metaphorizing the iF Design Award invites all kinds of spectacular designs around the world and gathers them in iF Chengdu. The design links the iF mark with the stamp of Chinese culture, inviting the audience to witness the birth and opening of iF Chengdu in the animation. Link the IF mark with the seal of Chinese culture.
Credits
Entrant Company
Mitchell and ValueLabs
Category
Experiential & Immersive - Augmented Reality
Country / Region
India
Entrant Company
XELEMENT Agency
Category
Strategic Program - Video Campaign
Country / Region
Saudi Arabia
Entrant Company
Showpony Advertising
Category
Video - Government
Country / Region
Australia
Entrant Company
Derek McCoy, Inc.
Category
Video - Show Opening Segment
Country / Region
United States