Make It Main Street

The Valley Forge Tourism & Convention Board (VFTCB) has launched Make It Main Street, a robust and targeted consumer marketing campaign that puts the spotlight on small, local businesses impacted by COVID-19 – a first for the organization.
The initiative highlights unique visitor experiences throughout the suburban county’s hundreds of local, family-owned businesses across dozens of small, quaint downtowns, and beyond.
The goal of the effort is to help the once vigorous hospitality industry bounce back by inspiring consumer behavior, invigorating economic recovery for a strong impact that benefits the entire region, driving results for tourism entities, and stimulating jobs.
The VFTCB has partnered with Montgomery County and the Commerce Department on the $300,000 project, which is being funding by the county through CARES Act monies, and will continue through the first quarter of 2021.
However, while the tourism industry has been bent, it’s certainly not broken, and that tagline also signifies the strength and resiliency of these small, local businesses to endure hardship, and overcome adversity.
Also, despite its moniker, Main Street doesn’t just mean a business’s actual physical location, but rather a variety of businesses representing some of the county’s 80 hotels, retail stores and boutiques, 1,600 restaurants and cafes, 30 award-winning Montco Makers (breweries, wineries, and distilleries), and 200 arts and culture venues.
The VFTCB worked with 20/20 Visual Media to film multiple videos across the county. From Ambler to Pottstown, and everywhere in between, businesses have been working around the clock with limited resources, and new restrictions, to adjust their business models to stay afloat, while keeping employees, and customers safe.
The call to action in the video sends traffic to the webpage (https://www.valleyforge.org/make-it-main-street/), and the free Visit Valley Forge mobile app, where people can learn more on how to “Make It Local, Make It Main Street, Make It Montco.”