2021
A Mix of Brand and Transaction
Entrant Company
Third and Grove
Category
Website - E-Commerce
Client's Name
Hawaiian Host
Country / Region
United States
Our strategy centered not only on selling a much-loved candy but something that a pandemic world hungered for even more: escape. The first step, modernize the Hawaiian Host brand with a direct-to-consumer digital transformation. Create a new Shopify Plus experience to blend the company's legacy with a fan-first approach to e-commerce. The newly-launched site gets visitors salivating over island culture before selling them on the product—the results; 61% increase in traffic and 37% increase in average order sizes.
Credits
Entrant Company
Parnaso
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Spain
Entrant Company
LING TUNG UNIVERSITY
Category
Integrated Marketing - Product Branding
Country / Region
Taiwan
Entrant Company
Infosec
Category
Video - Animation
Country / Region
United States
Entrant Company
Haystack Needle LLC
Category
Corporate Identity - Brand Identity
Country / Region
United States