2021
A Mix of Brand and Transaction
Entrant
Third and Grove
Category
Website - E-Commerce
Client's Name
Hawaiian Host
Country / Region
United States
Gallery
About The Entry
Our strategy centered not only on selling a much-loved candy but something that a pandemic world hungered for even more: escape. The first step, modernize the Hawaiian Host brand with a direct-to-consumer digital transformation. Create a new Shopify Plus experience to blend the company's legacy with a fan-first approach to e-commerce. The newly-launched site gets visitors salivating over island culture before selling them on the product—the results; 61% increase in traffic and 37% increase in average order sizes.
Credits
Entrant
Adent Learning
Category
Website - Business to Business
Country / Region
United States
Entrant
Showpony Advertising
Category
Outdoor Advertising - Transit / Airport / Kiosk
Country / Region
Australia
Entrant
NewAge
Category
Video - Business to Business
Country / Region
United States
Entrant
VIA
Category
Advertising - Newspaper AD (Campaign)
Country / Region
United States