2021
A Mix of Brand and Transaction
Entrant Company
Third and Grove
Category
Website - E-Commerce
Client's Name
Hawaiian Host
Country / Region
United States
Our strategy centered not only on selling a much-loved candy but something that a pandemic world hungered for even more: escape. The first step, modernize the Hawaiian Host brand with a direct-to-consumer digital transformation. Create a new Shopify Plus experience to blend the company's legacy with a fan-first approach to e-commerce. The newly-launched site gets visitors salivating over island culture before selling them on the product—the results; 61% increase in traffic and 37% increase in average order sizes.
Credits
Entrant Company
TORO BRAVO
Category
Video - Educational
Country / Region
United States
Entrant Company
IEEE/IEEE-USA
Category
Publication - Publication / Other___
Country / Region
United States
Entrant Company
Miami Ad School
Category
Student Submission - Student / Other___
Country / Region
Bulgaria
Entrant Company
MIKADO International
Category
Branded Content - COVID-19-Related (NEW)
Country / Region
United States