MUSE Silver

2021

A Mix of Brand and Transaction

Entrant Company

Third and Grove

Category

Website - E-Commerce

Client's Name

Hawaiian Host

Country / Region

United States

Our strategy centered not only on selling a much-loved candy but something that a pandemic world hungered for even more: escape. The first step, modernize the Hawaiian Host brand with a direct-to-consumer digital transformation. Create a new Shopify Plus experience to blend the company's legacy with a fan-first approach to e-commerce. The newly-launched site gets visitors salivating over island culture before selling them on the product—the results; 61% increase in traffic and 37% increase in average order sizes.

Credits

CEO / Third and Grove
Justin Emond
Senior Digital Project Manager / Third and Grove
Marissa Kopanon
Director of Ecommerce / Third and Grove
Linda Topp
Front-end Architect / Third and Grove
Brian Harrington
Marketing Manager / Hawaiian Host
Alison Akau
Director of Global Marketing / Hawaiian Host
Theresa Tuxhorn
Creative Director / Third and Grove
Adam Strom
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