MUSE Silver

United States

2021

A Mix of Brand and Transaction

Entrant Company

Third and Grove

Category

Website

Client's Name

Hawaiian Host

Sub-Category

E-Commerce

Our strategy centered not only on selling a much-loved candy but something that a pandemic world hungered for even more: escape. The first step, modernize the Hawaiian Host brand with a direct-to-consumer digital transformation. Create a new Shopify Plus experience to blend the company's legacy with a fan-first approach to e-commerce. The newly-launched site gets visitors salivating over island culture before selling them on the product—the results; 61% increase in traffic and 37% increase in average order sizes.

Credits

Director of Global Marketing / Hawaiian Host
Theresa Tuxhorn
Marketing Manager / Hawaiian Host
Alison Akau
Front-end Architect / Third and Grove
Brian Harrington
Director of Ecommerce / Third and Grove
Linda Topp
Senior Digital Project Manager / Third and Grove
Marissa Kopanon
CEO / Third and Grove
Justin Emond
Creative Director / Third and Grove
Adam Strom
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Sub Category

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Sub Category

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