2021
A Mix of Brand and Transaction
Entrant Company
Third and Grove
Category
Website - E-Commerce
Client's Name
Hawaiian Host
Country / Region
United States
Our strategy centered not only on selling a much-loved candy but something that a pandemic world hungered for even more: escape. The first step, modernize the Hawaiian Host brand with a direct-to-consumer digital transformation. Create a new Shopify Plus experience to blend the company's legacy with a fan-first approach to e-commerce. The newly-launched site gets visitors salivating over island culture before selling them on the product—the results; 61% increase in traffic and 37% increase in average order sizes.
Credits
Entrant Company
Proscom
Category
Website - E-Learning
Country / Region
Russia
Entrant Company
Priscilla Vezzit Ferreira
Category
Advertising - Advertising / Other___
Country / Region
France
Entrant Company
grayton@earthlink.net
Category
Marketing & Promotional - Illustration
Country / Region
United States
Entrant Company
Xpan Interactive Ltd.
Category
Video - Training
Country / Region
Canada