MUSE Silver

United States

2021

Rittal Food & Beverage Consumer Insight Report

Entrant Company

Trekk

Category

Branded Content

Client's Name

Rittal North America

Sub-Category

White Paper (NEW)

The COVID-19 pandemic presented unexpected and unprecedented challenges for food and beverage manufacturers, from supply chain interruptions to loss of consumer confidence after a handful of high-profile plant shutdowns. In order to equip its food and beverage manufacturing customers with valuable and actionable insights, Rittal North America surveyed a representative sample of American food consumers to understand how their attitudes toward food and beverage manufacturers and processors had been affected by current events and related media coverage. The resulting consumer insight report, "What Consumers Think About Food Safety," was intended to help Rittal customers understand consumer sentiment so that they could take strategic action to restore public confidence and build trust going forward. Among the proactive steps suggested in the report were tips for communicating investments made in hygienic equipment and technology, such as Rittal's line of hygienic design enclosures.

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