Reimagine Retail Video

Campaign Objective
To change Maersk’s perception to one that’s flexible and customer centric.

Challenge
Maersk has significant experience in the retail realm, but its main target audience by and large sees Maersk as a leader who’s merely in ocean shipping with some extra services. A shift to get customers to see Maersk as their end to end supply chain service provider wasn’t an easy one.

The Insights
When things are unusual, challenging and complicated or even dynamic, we all look for that which gives us the power and support to adapt and maneuver through the path. Retail is becoming more dynamic and challenging, and it's all about managing a most cost-efficient supply chain and ensuring the availability of products “in stock” through flexibility and customization.

The Key Message: “Flexibility to shape your retail supply chain, to deliver”

The Creative Concept: Reimagine Retail
Given the hyper dynamic nature of the retail industry, retailers must relook at the way they do business every single day. Or in other words, a flexible solution is the antidote to a fluctuating market. This campaign enlivens the flexibility of our supply chain solutions for 2 retail sub-verticals: Hypermarkets & Supermarkets and Home Improvement. By urging our customers to reimagine their everyday retail products in a light that’s fluid and larger-than-life.

Video Concept
The demand for home improvement products keeps fluctuating. A flexible retail supply chain is key to deal with those demand variations. To slow down, to speed up, to scale up, or scale down, and what have you. This video was created by letting the products themselves personify the virtue of that flexibility which our suite of retail supply chain solutions brings to our customers. The video was done in-house with just Shutterstock recordings with no additional shoot whatsoever.

Results
Instagram Engagement Rate: 2.67% vs 1.5%expected | LinkedIn Engagement Rate: 1.18% vs 1.5%expected
Source: Native platform & Media agency, SFMC, Google Analytics