2021

Zero EC

Entrant Company

FG Branddesign

Category

Corporate Identity - Brand Identity

Client's Name

Zero EC

Country / Region

Germany

Zero EC is the first company to harness free electrons for high-performance data transfer with practically zero energy consumption. The objective of the startup’s new corporate design, including the logo, was to develop a bold brand identity combining scientific ambition and daring vision. The visual solution developed for this purpose relies on very extroverted typography, attention-grabbing yet scientific-looking key visuals and a unique color scheme. In their interaction, they set the stage for the claim of a revolutionary technology in a self-confident and visionary way.