MUSE Silver

United States

2021

Shamecards

Entrant Company

MullenLowe Boston

Category

Corporate Social Responsibility

Client's Name

Change The Ref

Sub-Category

Pro Bono (Free)

Despite the ongoing rise in mass shooting numbers, America still lacks commonsense gun laws. This is an issue hard to touch inside Congress, mainly because each state has its own laws. Because the U.S. government was not acting on the subject, we attacked directly a trait Americans are most known for: their pride towards their land. Change The Ref created the Shamecards, a postcard collection designed to demand gun law reform to Congress. Subverting the traditional greeting cards, which depict each city's landmarks, ours show what cities are becoming known for: mass shootings. We gathered artists across the world to illustrate more than 50 postcards, at least 1 for each state, making this a national campaign, and we made them available at shamecards.org. With a few clicks, they were sent directly to lawmakers’ mailboxes. Within seven days, thousands of postcards were sent.

Credits

PR Team
Charles Leone, Rebecca Sullivan, Bridget Feeley
Editor
Ethan Goldhammer
Executive Producer
Emma Gessow
Content Producer
Kate Kesselring, Kelly Benson
VP, Business Affairs Manager
Maria Rougvie
Senior Account Executive
Laura Tavalone
VP, Director of Business Development
Courtney Calvert
Illustrators
Alison Seiffer, Andrés Puig, Arthur Giron, Alan Brito, Benson Chin, Beraldo, Canijan Oliveira , Carlos Karan, Carlos Paboudjian, Cesar Maciel, Daniel Hertzberg, Doug Lira, Emílio Amora , Ivan Bormaister , James Steinberg, Janelle Barone, Jennifer
Creative
Paula Gete-Alonso
Creative
Claudio Castagnola
Copywriter
Adam Cote
Associate Creative Director, Art
Marco Martins
Associate Creative Director, Art
Marcelo Maciel
Associate Creative Director, Copy
Renato Barreto
Executive Creative Director
Dave Weist
Executive Creative Director
Tim Vaccarino
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