MUSE Silver

2021

Life

Entrant Company

Parnaso

Category

Video - Consumer Product / Services

Client's Name

Effimed

Country / Region

Spain

The advertiser wants to emphasise in the advertisement that there are people who dedicate their lives to different things and who work for the love of different things. There are people who work for the love of painting, for money, for a hobby, and other people work for the love of life, as is the case of the advertiser who manufactures and sells mastic so that society can defend itself from Covid-19 and thus be able to go on with their lives.

Credits

Director General Creativo Parnaso
Jose Arribas Leon
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