2021
Entrant Company
Category
Client's Name
Country / Region
Qerala Recruiting was created to change the face of job placement. It's about a synergistic connection based on a scientific process rather than just qualifications. We created a people- and personality-first brand. We paired vibrant colors and layered in patterns and motion — a nod to the intricate process of employee placement but the energy of finding your purpose. The brand represents possibility, expertise, clarity, and purposeful alignment. The user experience is meant to guide both the company and the job seeker to the right spot. Again, leaning on the promised clarity of the journey they were about to embark on. Once in the correct area, the focus is on inspiration and education with a call to action to sign on and get assessed. The whimsical patterns and text are meant to highlight the exciting journey. The refined design with ample whitespace is meant to give the user a feeling of expertise but with a breath of fresh air. Purple was chosen as the main brand color because it both calms and stimulates our bodies, putting us in the right place for introspection and focused insight. It fosters creativity by awakening our senses while promoting the quiet necessary to make intuitive, insightful observations. Purple creates a harmonious balance of awareness and peace.
Credits
Entrant Company
Plenty More
Category
Video - Motion Graphics
Country / Region
Argentina
Entrant Company
Hunchback Music
Category
Video - Music (NEW)
Country / Region
Netherlands
Entrant Company
Refik Anadol Studio
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States
Entrant Company
Yo Adrian
Category
Strategic Program - Social Media Campaign
Country / Region
Sweden