MUSE Gold

United States

2021

Smiles That Rock Dental Website

Entrant Company

Progressive Dental Marketing

Category

Website

Client's Name

Dr. Tabor

Sub-Category

Health

With the goal of marketing and advertising for big transformative dental cases our challenge became obvious, yet difficult... How can we influence people to "want" what they "need"? How do we generate and accelerate emotion in regards to dentistry? How do we help our audience identify and begin to create a powerful vision of what a better life can look like? These were the questions that we needed to answer within the design, content, and user experience of the Smiles that Rock website. Given that the entire strategy is built around emotion it became clear that we would need a website design that did a great job of showcasing videography & photography. We wanted a design that would highlight powerful and emotional patient stories, before and after transformative photography, and the human and cultural side of the doctor and the team members. We utilize auto play broll to grab the users attention and specific typographical choices to enhance clicks, views, and engagements. As you will see the focus of our messaging is not on the dentistry its self, but rather the clinical outcomes and the increase in quality of life that the dentistry provides. This website is about advertising and showcasing the side of dentistry that transcends cost, price, & convenience. It's about making the connection between one practice, one doctor, one team, and one philosophy to the betterment of the lives of the patients that trust them with care.

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