MUSE Platinum

China

2021

LE CUSHION EDP LAMÉ LIMITED EDITION LAUNCH CAMPAIGN

Entrant Company

BEAMY

Category

Strategic Program

Client's Name

YSL BEAUTY

Sub-Category

Comm / Marketing Campaign

An iconic on-the-go product, LE CUSHION ENCRE DE PEAU has been a beauty essential for women, ever since it launched in 2016. This year, the same iconic formula with its winning claims returns, in YSL Beauty’s most luxurious guise yet. For the first time, LE CUSHION ENCRE DE PEAU gets dressed in a real couture fabric. Delivering all day flawless coverage – anytime, anywhere – LE CUSHION ENCRE DE PEAU LAMÉ LIMITED EDITION gives the ultimate luminous matte look, more desirable than ever before. We were engaged to create 3 online videos to create social media buzz on the new launch of this limited edition item and drive followers to swipe up to buy online during the pre-launch. Each video features an Instagram influencer picked by YSL Beauty and each story is crafted based on the influencer's lifestyle and a part of their day is then featured in the video.

Credits

Creative Director / BEAMY
Ronn Lee
Art Director / BEAMY
Linz Lim
Director / Mark Law Photography
Mark Law
Director of Photography
Alwin Oh
Post Production
Kraftw5rkz
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