MUSE Silver

United States

2021

ERT Pocket Folder

Entrant Company

D&GG Marketing Communications & Advertising

Category

Marketing & Promotional

Client's Name

Provost Umphrey Law Firm LLP

Sub-Category

Media Kit / Sales Kit / Folder

The United Steelworkers union developed the Emergency Response Team (ERT). The ERT are deployed whenever a member of the union is injured on the job. This elite group of individuals arrive on the scene and assist either the injured member or in the case of a fatality, the family, with whatever they need. This could be anything from questions about health benefits or seeking mental health professionals. This pocket folder was developed to hold print material that are presented to union members and leaders during initial discussions of incorporating an ERT. We carefully selected and then manipulated the front photo so it would show as worn and used, much like the actual hard hats used by the members. The pocket folder was also printed by a union printer and the final printed version proudly displays the union bug on the back. In fact, all the presentation materials, each customized to the union being presented to, were printed by a union printer and tied into the branding of the pocket folder.

Credits

United Steelworkers Union
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