2021
Entrant
Category
Client's Name
Country / Region
The United Steelworkers union developed the Emergency Response Team (ERT). The ERT are deployed whenever a member of the union is injured on the job. This elite group of individuals arrive on the scene and assist either the injured member or in the case of a fatality, the family, with whatever they need. This could be anything from questions about health benefits or seeking mental health professionals.
This pocket folder was developed to hold print material that are presented to union members and leaders during initial discussions of incorporating an ERT. We carefully selected and then manipulated the front photo so it would show as worn and used, much like the actual hard hats used by the members. The pocket folder was also printed by a union printer and the final printed version proudly displays the union bug on the back. In fact, all the presentation materials, each customized to the union being presented to, were printed by a union printer and tied into the branding of the pocket folder.
Credits
Entrant
Jilin HOHA Advertising Co., Ltd
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
China
Entrant
Decca
Category
Branded Content - Email Marketing
Country / Region
United States
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madade.xyz (freelance)
Category
Corporate Identity - Logos
Country / Region
United Kingdom
Entrant
Message Lab
Category
Website - Information Technology (IT)
Country / Region
United States