MUSE Silver

2021

The Four Pillars

Entrant Company

Blind Pig

Category

Video - Animation

Client's Name

Backhausen

Country / Region

United Kingdom

Backhausen has been an iconic player in luxury fabric design and production over the past 170 years, encompassing an archive of 5,000 prints, iconic collaborations with architects and artists, as well as contemporary application of fabrics across interior design and lifestyle.

Blind Pig were tasked with bringing to life the four iconic pillars of the brand: Heritage, Craftsmanship, Individuality and Sustainability, through 2D animation. Mirroring the handcrafted approach of Backhausen's historic weaving technique, the four animations feature hand-drawn illustrations, frame by frame animation and original music composition by our in-house composer, Joe Worters.

Credits

Owner / Creative Director
Dr Louise Kiesling
CEO
Andreas Kiesling
Creative
Luis Casanova
Marketing & Sales
Maria Florencia Caruso
Animation Studio
Blind Pig
Creative Director
Ric Comline
Creative Lead
Christine Peters
Animators
Christine Peters, Nial High
Music Composer
Joe Worters
Executive Producer
Thierry Levy
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