MUSE Silver

United States

2021

Branding Campaign for The Grind - and Grind Away

Entrant Company

Wetherbee Creative & Web LLC

Category

Corporate Identity

Client's Name

The Grind / Grind Away

Sub-Category

Logos

Branding Campaign for The Grind - and its sister brand Grind Away. The Grind is a local coffee shop / eatery and local product mercantile focused on fresh, locally sourced and consciously crafted menu items that change daily. Grind Away is their new catering and on location "food truck", which uses a converted vintage aluminum camper/trailer. We were hired to re-brand The Grind an existing brick and mortar which wanted to re-energize and relaunch, as well as name and develop a new but related brand for their new venture a vintage trailer / camper food truck. We proposed the name Grind Away and worked with the client to develop their tagline: "Consciously Crafted Bites & Beverages" which the client loves. Both logotypes needed to evoke a handcrafted and locally sourced feel. Both logos developed work well together but can also be used alone. A third logo for Grind Way was developed for alternative uses such as swag and labeling. The camper shape exactly matches their vintage trailer food truck and has been developed in a number of colorways so the client can create "swag" for sale in their brick and mortar.

Credits

Wetherbee Creative & Web LLC
Wendy Wetherbee
More Silver Winners
2021
United States
Change The Ref

Entrant Company

MullenLowe Boston

Sub Category

Pro Bono (Free)

2021
Taiwan
Handmade Bakery Studio

Entrant Company

LING TUNG UNIVERSITY

Sub Category

Product Branding

2021
United States

Entrant Company

Dreamscape Marketing LLC

Sub Category

Health

2021
United States
Baker Hughes

Entrant Company

Mountain View Group, Ltd.

Sub Category

Corporate