2021

Earth Month Glamping Sweepstakes for Redwood Empire Whiskey

Entrant Company

Affinity Creative Group

Category

Social Media - Consumer Campaign

Client's Name

Purple Brands

Country / Region

United States

Purple Brands and Affinity Creative Group collaborated on Earth Month With A Redwood, a promotional campaign to celebrate Earth Day, Arbor Day, and the birthday of esteemed naturalist John Muir. Earth Month with a Redwood is a connected campaign spanning physical and digital touchpoints to promote its dedication to sustainable practices and love for the great outdoors. The Affinity Creative Group delivered a complete campaign strategy, creating retail and point-of-sale materials, a dedicated Earth Month microsite, and a 30-day social media campaign.