Easy Wallet

The all-new "Easy Wallet" electronic payment method introduced by the EasyCard Corporation offers the advantage of building on the people's long-term trust of EasyCard. The video uses a one-shot scene and fantasy style to convey everyday life circumstances, and weaves the practical applications of a single card and single payment method into everyday situations. Existing EasyCard users are the chief target group, and the message is that as long as you also use Easy Wallet, you can realize "One-card, one payment method: Taking cash-free living one step further," while completely differentiating Easy Wallet from competing products.



The brand's absolute advantage is its 20 years of user satisfaction, and existing EasyCard users have an extremely high degree of stickiness. We target EasyCard users as our focal viewers, and take advantage of people's long-term use and trust in EasyCard, making it easy to clearly differentiate Easy Wallet from other e-payment methods. With a key message of "One-card, one payment method: Taking cash-free living one step further," the video conveys that the complementary card and payment method provide even more possibilities in life, while making consumers want to choose Easy Wallet as their first choice in electronic payments.



To give viewers a memorable impression of the "Easy Wallet" e-payment service, the promotional video cleverly uses a one-shot scene and imaginative style to present snippets of everyday life, while also employing copy that arouses viewers' curiosity by asking and answering its own questions. Practical applications of "one card and one payment method" are linked with use situations in everyday life, which conveys that you can obtain value-added services when you use Easy Wallet in your card-reader transactions. Viewers will realize that even when they don’t bring their purse or wallet, "life can still be full of boundless possibilities."



As its ending, the video strongly communicates the message: "When you don’t bring your wallet, who will pay: Easy Wallet." This strengthens the video's consistency, and reminds viewers of the video's main point: "convenience of Easy Wallet service."