MUSE Silver

2021

Razzle Dazzle

Entrant

Miami Ad School

Category

Student Submission - Student Illustration

Client's Name

Country / Region

United States

According to Statista, as of May 2020, around 30 countries across the world reported ongoing armed clashes between state forces & or rebels. The world is at war, with many innocent lives lost, families separated & displaced. But in better parts of the world, where people have only heard of war as a thing of the past or something that happens in other places, war is often forgotten, ignored, or even covered up by the media that focuses on shiny things.
Because, if something doesn't happen in front of our eyes or to us, we forget that it exists.
It is important for the world to come together to stop the war, create homes for those who have suffered, and rebuild society without differences. Therefore, we introduce this poster, Razzle Dazzle.

Concept:
 The Razzle Dazzle is a concept that derives from the dazzle camouflage design concept that was introduced during World War to disguise warships during battle. We take this concept that was used during the great war and create awareness about the war that is currently happening.


The poster is a disguise. At its first look, it is a dazzling design that attracts the eye. But there is something hidden in the design which one will be able to see only when they are ready to see it. We encourage viewers to take a closer look, when they see it, they will see a number of warships hidden in the poster.

Sometimes, we choose to ignore conflict & those who are suffering from it, but it still exists, just camouflaged by the noise of the world.

Credits

Art Director
Aarti Thamma
More Silver Winners
Video
2021
2021 MUSE Creative Awards Winner - RETURNING CITIZENS: You Did the Crime. You Did the Time.

Entrant

RELATIVITY Communications

Category

Video - Social Video

Country / Region

United States

Outdoor Advertising
2021
2021 MUSE Creative Awards Winner - Desalma
Globoplay

Entrant

Alterlabs

Category

Outdoor Advertising - Outdoor Campaign

Country / Region

Brazil

Branded Content
2021
2021 MUSE Creative Awards Winner - Northwell Health Honors Healthcare Heroes

Entrant

R&CPMK

Category

Branded Content - Entertainment (NEW)

Country / Region

United States

Integrated Marketing
2021
2021 MUSE Creative Awards Winner - Atomic Wings Awesome Tenders

Entrant

Ad Cucina

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States