2021

#BillboardResponsibly

Entrant Company

Miami AD School

Category

Student Submission - Student / Other___

Client's Name

National Highways Traffic Safety Administration

Country / Region

United States

Billboards are present all around our country and are specifically designed for the purpose of grabbing our attention. So how can we, under two seconds (the average perception–reaction time/ the duration of glances at a billboard) remind drivers to keep their eyes on the road?
For Distracted Driving Awareness Month, we created real-life ad blockers on all the billboards in the city during rush hour to remind everyone to keep their eyes where they belong, on the road.