2021
#BillboardResponsibly
Entrant Company
Miami AD School
Category
Student Submission - Student / Other___
Client's Name
National Highways Traffic Safety Administration
Country / Region
United States
Billboards are present all around our country and are specifically designed for the purpose of grabbing our attention. So how can we, under two seconds (the average perception–reaction time/ the duration of glances at a billboard) remind drivers to keep their eyes on the road?
For Distracted Driving Awareness Month, we created real-life ad blockers on all the billboards in the city during rush hour to remind everyone to keep their eyes where they belong, on the road.
Credits
Entrant Company
Northeastern's Films | Northeastern University
Category
Video - School / Universities
Country / Region
United States
Entrant Company
A. Hoffman Awning Co
Category
Website - Consumer Product / Services
Country / Region
United States
Entrant Company
ArtsPR
Category
Branded Content - News Release
Country / Region
United States
Entrant Company
MullenLowe Boston
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States