2021
Entrant Company
Category
Client's Name
Country / Region
Billboards are present all around our country and are specifically designed for the purpose of grabbing our attention. So how can we, under two seconds (the average perception–reaction time/ the duration of glances at a billboard) remind drivers to keep their eyes on the road?
For Distracted Driving Awareness Month, we created real-life ad blockers on all the billboards in the city during rush hour to remind everyone to keep their eyes where they belong, on the road.
Credits
Entrant Company
Ready Set Rocket
Category
Website - Real Estate
Country / Region
United States
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Priscilla Vezzit Ferreira
Category
Advertising - Advertising / Other___
Country / Region
France
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Ready Set Rocket
Category
Website - Music
Country / Region
United States
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Happy Cog
Category
Website - Nonprofit
Country / Region
United States