2021
#BillboardResponsibly
Entrant
Miami AD School
Category
Student Submission - Student / Other___
Client's Name
National Highways Traffic Safety Administration
Country / Region
United States
Gallery
About The Entry
Billboards are present all around our country and are specifically designed for the purpose of grabbing our attention. So how can we, under two seconds (the average perception–reaction time/ the duration of glances at a billboard) remind drivers to keep their eyes on the road?
For Distracted Driving Awareness Month, we created real-life ad blockers on all the billboards in the city during rush hour to remind everyone to keep their eyes where they belong, on the road.
Featured Media
Credits
Entrant
BET / ViacomCBS
Category
Video - Art & Design
Country / Region
United States
Entrant
Conversations, LLC
Category
Website - Law & Legal Services
Country / Region
United States
Entrant
Studio Frédéric Held
Category
Marketing & Promotional - Poster (Single)
Country / Region
Switzerland
Entrant
Awaken
Category
Advertising - Online AD (Campaign)
Country / Region
Australia