2021
#PutAPinInIt
Entrant
Miami AD School
Category
Student Submission - Student / Other___
Client's Name
American Civil Liberties Union
Country / Region
United States
Gallery
About The Entry
An initiative by ACLU, we created the world’s first citizen BodyCam to help ensure evidence is always recorded in any dangerous or unexpected situation.
The Cams are attached to a pin/button and can directly be accessed and controlled on the app to record the evidence and live stream it as well.
The campaign is supported by a website where users can purchase the pins and learn more about the cause. It also has OOH ads in the form of prints and social media.
Featured Media
Credits
Entrant
XELEMENT Agency
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Saudi Arabia
Entrant
NIC Louisiana
Category
Website - Government
Country / Region
United States
Entrant
Digital Brew
Category
Video - Public Service & Activism (NEW)
Country / Region
United States
Entrant
Message Lab
Category
Publication - Digital Publications (NEW)
Country / Region
United States