2021
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Client's Name
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An initiative by ACLU, we created the world’s first citizen BodyCam to help ensure evidence is always recorded in any dangerous or unexpected situation.
The Cams are attached to a pin/button and can directly be accessed and controlled on the app to record the evidence and live stream it as well.
The campaign is supported by a website where users can purchase the pins and learn more about the cause. It also has OOH ads in the form of prints and social media.
Credits
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PeopleReady
Category
Website - Website / Other___
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United States
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Awaken
Category
Integrated Marketing - Integrated Marketing Campaign
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Australia
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Drake Cooper
Category
Video - Music (NEW)
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United States
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Oddinary
Category
Advertising - Point of Purchase
Country / Region
India