2021
#PutAPinInIt
Entrant Company
Miami AD School
Category
Student Submission - Student / Other___
Client's Name
American Civil Liberties Union
Country / Region
United States
An initiative by ACLU, we created the world’s first citizen BodyCam to help ensure evidence is always recorded in any dangerous or unexpected situation.
The Cams are attached to a pin/button and can directly be accessed and controlled on the app to record the evidence and live stream it as well.
The campaign is supported by a website where users can purchase the pins and learn more about the cause. It also has OOH ads in the form of prints and social media.
Credits
Entrant Company
Alterlabs
Category
Outdoor Advertising - Outdoor Advertising / Other___
Country / Region
Brazil
Entrant Company
Ashworth Creative
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Blue Communications
Category
Strategic Program - Internal Comm Campaign
Country / Region
United States
Entrant Company
Mountain View Group, Ltd.
Category
Video - Public Service & Activism (NEW)
Country / Region
United States