MUSE Gold

2021

AUTO GROUP RE-BRANDS THEIR IDENTITY

Entrant

C-4 Analytics

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

United States

Gallery

About The Entry

Jim Curley has been serving New Jersey’s auto market for generations, which has positioned this auto group for years of success while they stand as a staple for the community. Jim Curley prides themselves on always demonstrating honesty, integrity and friendliness towards their customers. The dealership’s past has built a strong base for them to take a giant leap into the 21st century. With the three qualities stated above in mind, the auto group found inspiration towards re-branding their identity into one that speaks to the modern-day shopper. With a new visual presence, the Jim Curley brand is ready to evolve into an experience that shoppers keep coming back for. This is not your typical car-shopping experience. This is the new Jim Curley.

Credits

C-4 Analytics, Creative Director
Billy Sawyer
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