MUSE Gold

2021

AUTO GROUP RE-BRANDS THEIR IDENTITY

Entrant Company

C-4 Analytics

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

United States

Jim Curley has been serving New Jersey’s auto market for generations, which has positioned this auto group for years of success while they stand as a staple for the community. Jim Curley prides themselves on always demonstrating honesty, integrity and friendliness towards their customers. The dealership’s past has built a strong base for them to take a giant leap into the 21st century. With the three qualities stated above in mind, the auto group found inspiration towards re-branding their identity into one that speaks to the modern-day shopper. With a new visual presence, the Jim Curley brand is ready to evolve into an experience that shoppers keep coming back for. This is not your typical car-shopping experience. This is the new Jim Curley.

Credits

C-4 Analytics, Creative Director
Billy Sawyer
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