More Than Architect

More Than Architect, founded by a group of architects, is an educational institution engaged in providing education and training programs of building knowledge for children.
We expect the VI (visual identity) image of our institution not only fits in with the lively and lovely qualities of children, but reflects the construction and structural design of architecture.
We take English fonts as the core element of our design and created two versions of VI images. One presents the precise and spacial features of architecture, the other reveals a kind of relaxed, interesting, delighted and imaginative traits by turning these letters into cute little monsters.
The two versions aim to offer different learning materials and services to different customers, displaying two different orientation properties.