Worcester 6 - Heroes Remembered

The goal was to raise awareness and drive donations for the Leary Firefighters Foundation by recognizing the 20th anniversary of the Worcester Cold Storage Warehouse fire that claimed the lives of six firefighters in 1999. This short-form documentary series honors the fallen firefighters and showcases the impact of the fire on the City of Worcester, its fire department, and the families involved. Using a roll-out strategy that launched on the 20th anniversary of the tragedy, which coincided with Giving Tuesday, the series delivered new episodes weekly to sustain viewership and drive support for the foundation. The series featured interviews with firefighters, family members, and Denis Leary.