MUSE Gold

2021

Wahl Street Trailer

Entrant Company

Viewpoint Creative

Category

Video - TV Program

Client's Name

HBO Max

Country / Region

United States

Actor, entertainer, and entrepreneur Mark Wahlberg lifts the veil on his ‘business side’ in the new docuseries coming to HBO Max, Wahl Street. The objective, to develop a trailer campaign designed to spark awareness and kick off the show’s debut. The series explores the many issues Mark encounters as he strives to build, manage and grow a dizzying array of businesses. And one thing is certain; it’s not all smooth sailing. HBO and Viewpoint’s goal was to capture the authenticity and humor of the series as well as the natural tension that surfaces when money and people’s business lives hang in the balance. As Mark himself explains, “You know why this show’s gonna be such a hit? … Because it’s a “f---ing s--- show.” Now who doesn’t want to watch that?”

Credits

Producer
Eric Skvirsky
Music Producer
Matt Cohen
Creative Editor & Animator
Don Days
Director of Creative Production
David Dinisco
Executive Creative Director
Mike Middeleer
Senior Producer - HBO
Kyle Muller
Associate Creative Director - HBO
Tara Gordon
Creative Director - HBO
John Wilhelmy
Executive Producer
Katie Tricot
Executive Producer
David Shilale
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