Harris County Flood Control District: Project Brays Website

There’s never a good time to talk about road closures, restricted bridge access or complex issues that add minutes and frustration to a community’s day - but that’s exactly what Satori was tasked with throughout our work on Harris County Flood Control District’s (HCFCD) Project Brays. Our strategy was to provide an all-encompassing site that put the public first – while ensuring engineers, contractors, suppliers and other visitors could still quickly and easily access the information they needed. We prioritized accessible information, displaying answers to common questions and requests to save all parties time and effort. And rather than reacting defensively to public concerns, we built an active communication game plan for the website – one that focused on transparency, accountability and understanding. We developed defined brand guidelines, complete with strong voice and tone parameters, ensuring that all copy, content and writing for the site would stay aligned, even in instances where multiple contributors needed to push communications out. We also set up trans-created messaging to reach the Spanish-speaking communities, and we incorporated web best practices to make the new site more inclusive. Content, design and web development were aligned to ADA WCAG 2.1 compliance guidelines, expanding its functionality and accessibility for a wide range of users and broadening our reach. With the rollout of the HCFCD’s Project Brays website, we significantly streamlined and improved public-facing communications for our client. Their new website acted as a much-needed hub of information for the surrounding community, demonstrating that beyond hearing their concerns, HCFCD was taking action to remedy their major pain points. With easy-to-find information and an extensive number of resources made accessible, the new Project Brays site boosted daily traffic, garnered a pages-per-session rate 150% HIGHER THAN the industry (government) standard, encouraged more active participation and investment from the community, increased community satisfaction and perception of Project Brays following the launch of the site and displayed a considerably improved bounce rate.