MUSE Gold

2021

24 Solar Terms & Gods

Entrant Company

NANJI E-COMMERCE CO., LTD.

Category

Typography - Poster

Client's Name

NANJI E-COMMERCE CO., LTD.

Country / Region

China

The illustration series is intended to introduce 24 solar terms in Chinese tradition for users. Our ancestors complied with farming seasons and explored farming climate, finally creating a set of farming rules and knowledge system: 24 solar terms. Therefore, 24 solar terms are born with certain cultural meaning and agricultural significance.



According to the characteristics of 24 solar terms, 24 gods in Chinese mythology related to 24 solar terms are picked for our design. There is the correlation between images of gods and 24 solar terms to a greater or lesser degree, which manifests Chinese ancient people’s abundant imagination towards unknown rules of nature and their persistent pursuit of brilliant ideals.
The illustrations adopt red and black as main tones, and combine the style of stone-engraved rock paintings to demonstrate natural and cultural attributes of 24 solar terms and images of gods. What’s more, the art of primitive rock paintings exudes a wild, concise and vibrant style, and the antique font enriches a traditional vibe for illustrations.



The dedicated website for illustration series is established to introduce the background of relevant mythologies and custom of 24 solar terms, thus allowing users to learn more and spreading traditional culture.

Credits

Lin Huang
Huanmei Sun
Chenxi Ji
Haibin Kong
More Gold Winners
Website
2021
MUSE Advertising Awards - Endpoint by Tanium

Entrant Company

Message Lab

Category

Website - Information Technology (IT)

Country / Region

United States

Experiential & Immersive
2021
MUSE Advertising Awards - ePolicyWorks
ePolicyWorks

Entrant Company

Concepts, Inc.

Category

Experiential & Immersive - Community (NEW)

Country / Region

United States

Website
2021
MUSE Advertising Awards - FBC Website Re-Launch

Entrant Company

Erickson Group Inc

Category

Website - Best User Experience

Country / Region

Canada

Website
2021
MUSE Advertising Awards - Twitter Web AR Showcase Tool

Entrant Company

Wildbytes

Category

Website - Business to Business

Country / Region

Spain