2021
Entrant Company
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Client's Name
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The illustration series is intended to introduce 24 solar terms in Chinese tradition for users. Our ancestors complied with farming seasons and explored farming climate, finally creating a set of farming rules and knowledge system: 24 solar terms. Therefore, 24 solar terms are born with certain cultural meaning and agricultural significance.
According to the characteristics of 24 solar terms, 24 gods in Chinese mythology related to 24 solar terms are picked for our design. There is the correlation between images of gods and 24 solar terms to a greater or lesser degree, which manifests Chinese ancient people’s abundant imagination towards unknown rules of nature and their persistent pursuit of brilliant ideals.
The illustrations adopt red and black as main tones, and combine the style of stone-engraved rock paintings to demonstrate natural and cultural attributes of 24 solar terms and images of gods. What’s more, the art of primitive rock paintings exudes a wild, concise and vibrant style, and the antique font enriches a traditional vibe for illustrations.
The dedicated website for illustration series is established to introduce the background of relevant mythologies and custom of 24 solar terms, thus allowing users to learn more and spreading traditional culture.
Credits
Entrant Company
Impact Communication Partners
Category
Video - Medical
Country / Region
United States
Entrant Company
The MRN Agency
Category
Experiential & Immersive - Corporate Event
Country / Region
United States
Entrant Company
Coronation Media
Category
Video - Technology / Science
Country / Region
United States
Entrant Company
FARE
Category
Social Media - Contest / Promotion (NEW)
Country / Region
United States