MUSE Platinum

2021

Ginkgo Swan Lake Guide

Entrant Company

Sun Signs System Co., Ltd Hangzhou

Category

Outdoor Advertising - Signage

Client's Name

Hangzhou SHM Cultural Creative Co., Ltd

Country / Region

China

This Design Inspiration comes from “Swan” and “Ginkgo leaf”.It extracts style and colour from the pictographic elements. The outline of the Ginkgo leaf and the pure white colour of Swan darw the specific features of this park. Besides, it creates an exclusive icon based on“the charming water wave”, which also brings a brilliant visual effect of a floating feather.
The manufature craft of hollow steel plate makes lights and shadow clear no matter in day or night, and ensure long servise life of the board. The whole set of guide systerm keeps people's first impression of Ginkgo Swan Lake which is Pure Peace and Permanent.

Credits

Design Director
XIAOHUA WU
Project Director
JUNLONG WU
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