2021
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Client's Name
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Staccato has long been a category leader in high-end firearm manufacturing - approved by more than 300 law enforcement agencies as a duty weapon of choice.
Staccato engaged ArtVersion agency to create a new design system and develop a new corporate website with robust vertical integrations. The core of this solution was a human-centered, bold new purpose: to create a stronger user engagement with community impact.
We create an experience that was uniquely tied to the Staccato brand by reformating user journeys with well-documented user pathways. Brand workshops and analysis were a staple of a successful project lifecycle.
Site design involved a new photography style and aesthetics that complimented fresh voice, tonality and messaging. Based on enterprise-level WordPress integration with the BigCommerece platform, the site was developed with carefully designed experiential and community-driven sections funneling users into personalized experiences. Thus, carefully balancing between brand priorities and e-commerce goals.
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Array
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Canada
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W2O Group
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Video - Public Service & Activism (NEW)
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United Kingdom
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VIA
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Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
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IC Axon
Category
Experiential & Immersive - Augmented Reality
Country / Region
Canada