MUSE Gold

2021

PegaWorld iNspire conference branding: From live to virtual

Entrant Company

Pegasystems

Category

Event - B2B Event

Client's Name

Pegasystems

Country / Region

United States

Early in the COVID-19 pandemic, we reimagined Pega’s flagship tech conference as a short, interactive virtual event, using distinctive branding and targeted ads to nearly 40,000 registrations.

Credits

CMO, Pegasystems
Tom Libretto
VP, Brand, Content, Creative, Pegasystems
Molly Sullivan
Senior Director, Event Marketing & Content
Isla Pageau
VP, Customer Experience & Events
Michael Brenner
Lead PegaWorld Designer, Pegasystems
Beth Rossi
Lead PegaWorld Copywriter, Pegasystems
Anna Kramer
Lead Digital Designer, Pegasystems
Yaoming Hao
Associate Creative Director, Design, Pegasystems
Jenna Cascio
Senior Designer, Pegasystems
Alison Eagle
Creative Operations, Pegasystems
Sara Fix
Head of Video, Pegsystems
Jason Walsh
Lead Animator, Pegasystems
Julio Negron
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