MUSE Gold

2021

Asteria Collections

Entrant Company

Bracom Agency

Category

Typography - Packaging / Product

Client's Name

Maytum Enterprise

Country / Region

Vietnam

We started this project by looking up at the starry sky, a thought occurred to us: why don't we bring the whole starry universe inside each of these designs. In Greek mythology, Asteria (Ancient Greek: Ἀστερία) is roughly translated as "stars", so Bracom's design team brought both the starry sky and the magical universe to the design of the box set. this jewelry. The results we achieved exceeded our expectations, each jewelry box is compact, mysterious, luxurious with a dominant black color, embellished with a colorful light line that makes it all magical. ​​​​​The full set of products includes 3 small boxes to hold: rings, bracelets and chains, all dedicated to Maytum's fashionistas. The top side of the box is embossed to create a pleasant feeling to the very first touch. The design is minimalistic with illustrations representing the product inside the box. This part of the drawing will be printed by screen printing techniques to create a luxurious but soft and graceful look. The logo on the side of these boxes is delicately laser cut so that the color inside can be seen.



The extreme highlight of this packaging is the colorful border running along the body of these boxes. We want to create a delicate but equally magical beauty to attract customers. The inner hologram paper can change color depending on the ambient light conditions, so it could be said that when placed under the lights of a showroom or brought outdoors, it will reflect different moods as multi colors make things and life become interesting. Holding a jewelry box like this in your hand, you will also hold a luxurious magical gift that makes you even more proud and different when buying Maytum Enterprise products. We strongly believe that, whenever the fans of Maytum buy their product, they will also receive two collections, the jewellery and the boxes.

Credits

Creative Director, Graphic Designer @ Bracom Agency
Andy Ho
Project Manager @ Bracom Agency
Van Duc Hoa
Graphic Designer @ Bracom Agency
Pim Truong
3d Visualisation @ Bracom Agency
Tiep Nguyen
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