MUSE Gold

2021

Masks by Vistaprint

Entrant Company

Work & Co

Category

Website - COVID-19-Related (NEW)

Client's Name

Vistaprint

Country / Region

United States

At a time when community-wide action to prevent Covid-19 is so important, Vistaprint is drawing on its deep experience in production and customization to help more people wear face masks. Early on in the pandemic, the brand quickly reimagined their offerings with an entirely new product—stylish, colorful, and comfortable face masks for kids and adults—fulfilling their core value of helping people and businesses through technology.

Using the site’s dedicated new interface, users can easily custom-design masks that express their personality with an endless combination of colors, patterns, and images. Or, they can shop designs from famous artists like Keith Haring, Lisa Perry, Sophia Chang, and cult-illustrator Face Oka.

The site makes finding the perfect mask a delightful experience, leading Vistaprint to become one of the top-selling brands of 2020, and helping people around the globe protect themselves and their communities. The smashing success helped Vistaprint to honor their core values and donate $1.5 million from the proceeds to support small and black-owned businesses.

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