2021
Entrant Company
Category
Client's Name
Country / Region
At a time when community-wide action to prevent Covid-19 is so important, Vistaprint is drawing on its deep experience in production and customization to help more people wear face masks. Early on in the pandemic, the brand quickly reimagined their offerings with an entirely new product—stylish, colorful, and comfortable face masks for kids and adults—fulfilling their core value of helping people and businesses through technology.
Using the site’s dedicated new interface, users can easily custom-design masks that express their personality with an endless combination of colors, patterns, and images. Or, they can shop designs from famous artists like Keith Haring, Lisa Perry, Sophia Chang, and cult-illustrator Face Oka.
The site makes finding the perfect mask a delightful experience, leading Vistaprint to become one of the top-selling brands of 2020, and helping people around the globe protect themselves and their communities. The smashing success helped Vistaprint to honor their core values and donate $1.5 million from the proceeds to support small and black-owned businesses.
Entrant Company
Binaryx
Category
Website - Financial Services
Country / Region
Ukraine
Entrant Company
Conroy Creative Counsel
Category
Website - Law & Legal Services
Country / Region
United States
Entrant Company
Relative Scale
Category
Experiential & Immersive - Community (NEW)
Country / Region
United States
Entrant Company
Nuclear bomb marketing
Category
Branded Content - Direct Marketing (NEW)
Country / Region
South Korea