2021
SINGER® Unsewn Talent Contest
Entrant
SVP Worldwide
Category
Social Media - Contest / Promotion
Client's Name
Country / Region
United States
Gallery
About The Entry
Motivated by the increase in upcycling and "thriftflipping" trends on TikTok and Instagram, we wanted to find a fun and exciting way to engage with the Gen-Z/Millennial fashion sewist audience. During a brainstorming session our PR Manager explained to us how she was inspired by untapped talent segments run by various media brands, and SINGER® Unsewn Talent was born: a contest that would showcase young, emerging fashion designers, upcyclers, and thrift flippers.
Credits
Entrant
Capital Communications
Category
Website - Business to Business
Country / Region
Canada
Entrant
ByDzyne
Category
Video - Multi-level Marketing
Country / Region
United States
Entrant
Matchfire
Category
Typography - Lettering
Country / Region
United States
