2021
SINGER® Unsewn Talent Contest
Entrant Company
SVP Worldwide
Category
Social Media - Contest / Promotion
Client's Name
Country / Region
United States
Motivated by the increase in upcycling and "thriftflipping" trends on TikTok and Instagram, we wanted to find a fun and exciting way to engage with the Gen-Z/Millennial fashion sewist audience. During a brainstorming session our PR Manager explained to us how she was inspired by untapped talent segments run by various media brands, and SINGER® Unsewn Talent was born: a contest that would showcase young, emerging fashion designers, upcyclers, and thrift flippers.
Credits
Entrant Company
Ajans Digital
Category
Strategic Program - Product Launch
Country / Region
Turkey
Entrant Company
WMUL-FM
Category
Audio - Radio Program
Country / Region
United States
Entrant Company
The Fource Group
Category
Website - Education
Country / Region
United States
Entrant Company
Ready Set Rocket
Category
Website - Real Estate
Country / Region
United States