2021
SINGER® Unsewn Talent Contest
Entrant Company
SVP Worldwide
Category
Social Media - Contest / Promotion (NEW)
Client's Name
Country / Region
United States
Motivated by the increase in upcycling and "thriftflipping" trends on TikTok and Instagram, we wanted to find a fun and exciting way to engage with the Gen-Z/Millennial fashion sewist audience. During a brainstorming session our PR Manager explained to us how she was inspired by untapped talent segments run by various media brands, and SINGER® Unsewn Talent was born: a contest that would showcase young, emerging fashion designers, upcyclers, and thrift flippers.
Credits
Entrant Company
30 Day Singer
Category
Website - Training / Knowledge-Base
Country / Region
United States
Entrant Company
ValueLabs
Category
Website - Art & Design
Country / Region
India
Entrant Company
Dell Technologies Education Services
Category
Video - Training
Country / Region
United States
Entrant Company
Mashka
Category
Marketing & Promotional - Invitation / Greeting Card
Country / Region
Switzerland