MUSE Silver

2021

SINGER® Unsewn Talent Contest

Entrant Company

SVP Worldwide

Category

Social Media - Contest / Promotion

Client's Name

Country / Region

United States

Motivated by the increase in upcycling and "thriftflipping" trends on TikTok and Instagram, we wanted to find a fun and exciting way to engage with the Gen-Z/Millennial fashion sewist audience. During a brainstorming session our PR Manager explained to us how she was inspired by untapped talent segments run by various media brands, and SINGER® Unsewn Talent was born: a contest that would showcase young, emerging fashion designers, upcyclers, and thrift flippers.

Credits

Global Social Media & Content Manager (Project Manager)
Sarah Garringer
PR Manager (Concept & Planning)
Lori Tesoro
Deputy General Counsel (Develop Contest Rules/Restrictions)
Elizabeth Mohan
Social Media Manager, North America (Deployment of Assets)
Ryan Halsey
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