2021
Entrant Company
Category
Client's Name
Country / Region
IBM Watson can help remove the frustrations and complexity that businesses (and their customers) face by creating order and revealing insights within unstructured data, helping businesses take more decisive action.
We designed and produced an audio-visual, digital gaming experience that immersed users into the worlds of three IBM client stories, tapping into the unique tensions and challenges within each story to show how Watson helps businesses transform their operations from dissonance to harmony by uncovering critical, actionable insights. The stories are brought to life through a combination of gameplay, visual animation and sound design. Users have the chance to play three distinct levels aligned to the three stories, where they travel through a 3D environment and work to restore harmony within those worlds by capturing and capitalizing on Watson’s insights. Built using web technology, the experience is easily accessible across desktop, mobile and tablet devices and browsers.
Entrant Company
OUTPUT
Category
Experiential & Immersive - Exhibition Experience
Country / Region
China
Entrant Company
The DVI Group
Category
Video - Motion Graphics
Country / Region
United States
Entrant Company
4129Grey Advertising Agency
Category
Experiential & Immersive - Sponsorship Experience
Country / Region
Turkey
Entrant Company
Zulu Alpha Kilo
Category
Event - Fundraising Event
Country / Region
Canada